Kodi chovala chamadzulo n’chiyani? (4)

(1)Mtengo: mfumu yochuluka yopanga jini yowongolera mtengo

1) kutsika kwamitengo yamakampani opanga mafakitale

Kusiyana kwamitengo:Kusintha kwa fakitale kumadalira kupanga mzere wa msonkhano (monga kupanga mbale za CAD ndi kudula mitengo), ndipo mtengo wopangira chinthu chimodzi ukhoza kuchepetsedwa ndi 40% mpaka 60%. Mwachitsanzo, pa siketi ya satin fishtail yomweyi, mtengo wamtengo wapatali wamtengo wapatali umayamba kuchokera ku madola a 800 US, ndipo mtengo wopangidwa ndi fakitale ukhoza kuyendetsedwa mkati mwa madola 500 mpaka 800 a US.

Njira yochotsera zambiri:Pazinthu zopitilira 50, mutha kusangalala ndi mitengo yamtengo wapatali (mwachitsanzo, mtengo wamtengo wazinthu 100 ndi madola 80 aku US, ndipo pazinthu 100, umatsikira ku madola 60 aku US), oyenera kugula zambiri m'masitolo ogulitsa zovala zaukwati, magulu amasewera, ndi zina zambiri.

2)Kuchita kwamtengo wapamwamba sikufanana ndi khalidwe la nsembe

Mafakitale nthawi zambiri amatengera chitsanzo cha "makina + a m'deralo": kusoka kwakukulu kumatsirizidwa ndi makina osokera a mafakitale (ndi kuwonjezereka kwachangu kwa nthawi 20), pamene zigawo zazikulu (monga kukonzanso nsomba za corset ndi kukongoletsa kwa sequins) zimasunga ndondomeko zamanja, poganizira za mtengo ndi maonekedwe.

(2)Kutumiza mwachangu: kuchokera pakupanga mpaka kuphatikizika komaliza

1)nthawi mwayi wa standardization process

●Kuyerekeza kwa kuzungulira kwa kupanga:

Kusintha mwamakonda:Miyezi 3-6 (kuphatikiza zosintha zingapo pamanja)

Kusintha kwa fakitale:Masiku 7-21 (chitsanzo chokhazikika), ntchito yothamangitsidwa imatha kupanikizidwa mpaka masiku 3 (ndalama zowonjezera 30% zimafunikira)

●Mlandu:

Gulu lopanga maphwando ena amadzulo linafunikira ma seti 50 a mikanjo yamadzulo. Fakitale idamaliza kubweretsa m'masiku 15 kudzera mu "kupanga modular" (kusunga ma hemlines apadziko lonse ndi zokongoletsa zomwe zingachotsedwe pasadakhale), pomwe zidatenga miyezi iwiri kuti zisinthidwe pamanja.

2)Kuyankha mwachangu kwa nyumba yosungiramo zinthu zomwe zili mkati

Fakitale nthawi zonse imakhala ndi mitundu yopitilira 500 (monga masiketi a A-line, masiketi amchira wa nsomba, masitayilo a ma cape, ndi zina zotero) m'gulu. Makasitomala amatha kusintha mwachindunji tsatanetsatane (monga kusintha khosi, kusintha nsalu) mulaibulale yachitsanzo popanda kupanga kuchokera pachiwonetsero, kupulumutsa 50% ya nthawi yopanga mapangidwe.

(3)Kusintha kwamisala: batch imafunikira kukwanira bwino

1)gulu mgwirizano wa mayankho makonda

●Kuwongolera kukula kwa matrix:

Perekani "maphukusi kukula" kwa magulu (monga operekeza ukwati ndi chitsanzo magulu), mwachitsanzo, makonda S/M/L mu chiŵerengero cha 30%/50%/20% motero, kuonetsetsa yunifolomu kalembedwe kwa mamembala onse ndi kupewa kusamvana zithunzi chifukwa cha chisokonezo mu kukula zovala.

●Tsatanetsatane standardization:

Mwachitsanzo, pokonza maphwando omaliza a chaka, malo a logo yokongoletsedwa amatha kutsimikiziridwa mofanana, ndipo cholakwika cha kutalika kwa siketi sikuyenera kupitirira 1cm. Kupyolera mu kayendetsedwe ka khalidwe pamzere wa msonkhano, zotsatira za "zidutswa zana limodzi zosagwirizana" zingatheke.

2)Ubwino wa chain chain pakuwoloka malire

Mafakitole aku China ovala zovala zam'mphepete mwa nyanja (mongaDongguan Humen Siyinghong Chovala Factory) amadalira makampani ambiri ndipo amatha kupanga maoda a ODM pamakampani akunja. Mwachitsanzo, kukonza madiresi omata 1,000 kwamakasitomala aku Europe kumangotenga masiku 45 kuchokera pakugula nsalu kupita kumayiko ena, ndipo mtengo wake ndi wotsika ndi 35%.

2.Miyezo yosinthika yosinthika: makonda apakati pa msika

1)Modular makonda zosankha

● Fakitale imapereka "zakudya zosinthidwa mwamakonda" kuti makasitomala asankhe:

Zinthu zofunika:Nsalu (satin/lace/velvet), mtundu (mitundu yokhazikika 12 ikupezeka), masiketi a siketi (wofiyira/woonda)

Sinthani zinthu:Kugula kowonjezera kwa mikanda yopangidwa ndi manja ($ 20 pa sikweya mita), zokongoletsera zamkati zamkati ($ 30 pachidutswa), mchira wochotsedwa ($50 pachidutswa chilichonse)

●Mwachitsanzo:

Ngati kasitomala asankha kuphatikiza kwa "red satin + A-line skirt + rhinestone m'chiuno", fakitale imatha kupanga mkati mwa masiku atatu popanda kufunikira kwa A mtengo wapamwamba wopanga.

2) Kupanga kosinthika kwamadongosolo ang'onoang'ono ndi mayankho ofulumira

Imathandizira dongosolo lochepa la80 zidutswa(Zidutswa 100 + zamafakitale azikhalidwe), zomwe zimapangitsa kuti zikhale zoyenera kwa masitolo ang'onoang'ono kuti ayese masitayelo atsopano kapena makasitomala pawokha kuti asinthe "mawonekedwe ofanana ndi gulu la abwenzi apamtima", kuchepetsa kuopsa kwazinthu.

3.Kuphatikiza kwa chain chain: nsalu ndi luso laubwino wamba

1)mphamvu yogulira nsalu yochuluka

● Fakitale imagula nsalu zoposa mamita 1 miliyoni pachaka ndipo imatha kusangalala ndi kuchotsera kwapadera kuchokera kwa ogulitsa nsalu. Mwachitsanzo, wamalonda wamba amagula nsalu za silika ziwiri pa 29 dollars pa mita imodzi, pamene fakitale mtengo wogula ndi madola 21 aku US pa mita imodzi. Phindu lamtengo wapatali likuwonekera mwachindunji pamtengo wokhazikika.

●Ubwino wa Inventory fabric clearance:Makasitomala amatha kusankha fakitale "kusintha kwazinthu zotsalira" (monga otsala a 50 metres a satin wamtundu wa shampeni), ndikuchepetsa mtengo kwa 20%. Izi ndizoyenera kwa makasitomala omwe sali okhwima pazofunikira zamtundu.

2)Dongosolo lowongolera bwino pamachitidwe okhazikika

Mafakitole omwe adutsaChitsimikizo cha ISO9001akhazikitsa miyezo ya kuchuluka kwa tsatanetsatane monga "ulusi wotsalira umatha ≤3 zidutswa pachidutswa" ndi "kusalala kwa zipper ≥98%". Kuyenerera kwa zovala zopangidwa kale ndi zoposa 95%, zomwe ndizokwera kwambiri kuposa 70% ya kuyenerera kwa makonda ang'onoang'ono a msonkhano.

4.Kusintha Mwamakonda Kwa Factory vs. High-end Customization: A Scenario-based Difference Table