Monga tonse tikudziwa, chinthu chomwe chimakhudzidwa kwambiri ndi mtundu wake,zabwinozimakhudza kusankha kwa ogula, komwenso mabizinesi amayenera kulabadira. Komabe, pokha pokha pakuchita bwino kwa njira, sizingakhale zokwanira, zinthu zamabizinesi mumayendedwe onse, kusungirako, ngati kusankha kwa zinthu sikuli kokwanira, kungayambitse kuwonongeka, zokopa, zinthu zitha kukhala zosatetezedwa ndikukhudzidwa ndi mitundu yosiyanasiyana, makamaka m'makampani omwe alipo ambiri amagwiritsa ntchito njira zina ogulitsa kuti awonjezere kugulitsa kwazinthu. Izi zimapangitsa kuti trajectory yamalonda ikhale yayitali pang'ono. Chifukwa chake, kutetezedwa kwa ma CD akunja kwazinthu kumakhala kovuta kwambiri, ndipo ndichovuta kwambiri kwa mabizinesi kuwonetsetsa kuti katunduyo amaperekedwa kwa ogula ali bwino.
Kachiwiri, maonekedwe a mankhwalakulongedza ndi zolembaZimagwiranso ntchito ngati ntchito yofunikira yowonetsera zidziwitso, mtundu wabwino, mawonekedwe, mawu olembedwa, ndi zina zambiri, zitha kupititsa patsogolo kutulutsa kwa ma CD akunja, kapangidwe kanzeru kumatha kukopa maso a ogula, kukulitsa mawonekedwe azithunzi, kukulitsa kulumikizana ndi ogula, kumapangitsa ogula kuvomereza malingaliro azinthu zazinthu zambiri. Amakhalanso omasuka ndi katundu wawo ndi makampani awo.
1. Kupititsa patsogolo mpikisano wamsika wamabizinesi
Malinga ndi zosowa za mabizinesi, pangani njira zothana ndi zabodza zama tag a zovala, khazikitsani zotsutsana ndi zabodza, sinthani mwamakonda ndikusindikiza zilembo zotsutsana ndi zabodza, perekani manambala apadera pa tag iliyonse yazovala pansi pa chizindikirocho, ndikutsata ma tag odana ndi zabodza munthawi yeniyeni, pewani kutulutsidwa kwa ma tag abodza, chepetsani malonda achinyengo, chepetsani malonda achinyengo, chepetsani malonda abodza, chepetsani malonda achinyengo.
Tagiali ndi chizindikiritso chapadera: kutengera chinthu chimodzi, kachidindo kamodzi, kaphatikizidwe ndi maluso osiyanasiyana odana ndi zabodza omwe amapangidwa ndi tag ya zovala, mawonekedwe ake odana ndi zabodza amangogonana komanso osasunthika, kotero kuti chizindikiro chilichonse chotsutsana ndi chinyengo chingagwiritsidwe ntchito kamodzi, sichingasamutsidwe, sichingakopedwe, sichingasamutsidwe. Kufunika kopanga zilembo zotsutsana ndi zabodza zama tag ndikupewa kapena kuchepetsa kuthekera kwa ma tag a zovala zachinsinsi kuti azikopera kapena kukopera, kukulitsa kukhulupirirana kwa ogula, ndikukweza mpikisano wamsika wamabizinesi.
2. Kubisa kwachinsinsi kumapanga zilembo zotsutsana ndi zabodza kuti ziwonjezeke mtengo wogula
Chizindikiro chotsutsana ndi chinyengo cha chizindikiro cha zovala chimapangidwa ndi kugwiritsa ntchito luso lachinsinsi la asilikali, ndipo chizindikiro chotsutsa-chinyengo chimaperekedwa ku chizindikiro chilichonse cha zovala pa nthawi ya fakitale ya zovala, ndiko kuti, kachidindo kosabwerezabwereza kotsutsana ndi chinyengo, chomwe chimayikidwa kapena kusindikizidwa pamatumba akunja a anti-counterfe kuti athetse vutoli. Kupanga ma tag odana ndi zabodza kwa zinthu, chilichonse chimakhala ndi tag yotsutsa, makasitomala amatha kuyang'ana zowona zazinthuzo, kenako ndikuwongolera mphamvu zotsutsana ndi zabodza. Zovala zodziwika bwino zokhala ndi ma tag odana ndi zabodza ndizosavuta kukhulupilika ndipo zimakulitsa chidwi cha makasitomala pogula.
Zovala zopangidwa ndi ma tag odana ndi zabodza zitha kuthana bwino ndi vuto lakuti zovala zamtundu wake ndi zabodza, ndipo ogula amatha kukayikira ngati zinthu zilidi zabodza kudzera m'malebo oletsa kukopa.
3. Zovala tag odana ndi chinyengo tag makonda
Chizindikiro chotsutsana ndi chinyengo pa chizindikiro cha zovala chikhoza kusinthidwa malinga ndi zosowa za wamalonda, ndikugwirizana ndi kufufuza, malonda ndi ntchito zina. Zolemba zotsutsana ndi zabodza zimatha kukweza ma tag a zovala, kuwonjezera malonda, ndikulola makasitomala kugula molimba mtima. Zolemba za zovala zimagwiritsa ntchito zilembo zotsutsana ndi zabodza kuti ziwoneke bwino komanso kutchuka kwa mtundu kapena zovala.
Zolemba zotsutsana ndi zabodza zamtundu, zokhala ndi mawonekedwe, kotero kuti zabodza zilibe pobisalira, kuperekeza bizinesiyo. Ma tag a zovala amagwiritsa ntchito zoletsa kukopa kuti ateteze chithunzi cha kampaniyo, kukonza mawonekedwe a ma tag a zovala, komanso kudalira mtundu wa ogula. Zolemba za zovala zokhala ndi zotsutsana ndi zabodza ndizosavuta kuti makasitomala azikumbukira mozama komanso kutenga nawo gawo pakukweza mtundu.
Kugwiritsiridwa ntchito kwa zilembo za zovala ndiko kugwiritsa ntchito malangizo a zovala, nthawi zambiri, chizindikiro ichi chimalola ma tag osiyanasiyana angakhalenso malemba osokera, kapena kusindikiza mwachindunji, kusindikiza kusindikiza (kutengera kutentha, kutumiza madzi) ndi zina zotero. Chovalacho chimakhala ndi chizindikiro kapena cholimba (monga chizindikiro chosindikizidwa, cholukidwa, chotengera kutentha, chizindikiro chotumizira madzi, ndi zina zotero).
Kwa opanga zovala, kaya zovala zimatha kuchapidwa, kuchapa, kutsukidwa, kuyanika, kusita, ndi zina zotero, ziyenera kulembedwa momveka bwino pa chizindikiro cholimba. Ogula akamagwiritsa ntchito ndikusunga zovalazi, amatha kutsukidwa ndi kutsukidwa kowuma, ndikulimbikitsidwa kuti aziwumitsa, ndipo kusita kwa kutentha kochepa kokha kumachitidwa ndi kusita kwapamwamba, ndi zina zotero, zomwe zingawononge zovala. Choncho, kwa ogula, perekani chidwi chapadera ku njira zokonzekera izi pa chizindikiro cha zovala.
Mwachidule, ndi za gawo lofunikira la zolembera zopangira mankhwala pachokhachokha, chizindikiro chabwino choyikapo chimatha kukopa ogula kuti agule chikhumbo, kukonza malonda ogulitsa.
Nthawi yotumiza: Nov-27-2023
