Choyamba, panganizovala zakobrand mungathe kuchita izi:
1.choyamba, muyenera kusankha zomwe mukufuna kuti mupange mawonekedwe anu amtundu wa zovala (zovala za amuna kapena akazi, zoyenera gulu lazaka, zoyenera kwa unyinji wa anthu, chifukwa chopanga mitundu ya zovala, simungathe kuchita aliyense woyenera. kuvala zovala, tsopano zovala ziyenera kukhala zachindunji, ndiko kuti, kalembedwe kameneka kamakhala komveka bwino. , Shanshan kwa anthu ndi suti ya Orthodox kwambiri, mimbulu isanu ndi iwiri kwa anthu ndi jekete, nyama zisanu ndi zinayi kwa anthu ndi akatswiri a mathalauza amtundu woyera amapatsa anthu zovala zapamwamba za akazi amalonda, ndi zina zotero.
2.Chachiwiri, ndikufuna kudziwa momwe phunziroli limamvetsetsera lingaliro la "mtundu".M'kumvetsetsa kwanga, kunena zoona, pali gulu la akatswiri ochita opaleshoni, chithunzi chogwirizana, mawonekedwe omveka bwino azinthu ndi malo, ndi malo osachepera awiri kapena kuposerapo (kapena ntchito yokhazikika pa nsanja ya e-commerce).Mukangotsegula sitolo, ngakhale pali chizindikiro, imatha kutchedwa sitolo ya zovala, osati chizindikiro.
3. Khazikitsani dongosolo lolimba komanso lomveka bwino la bizinesi.Dongosolo lanu la bizinesi liyenera kuwonetsa momwe mukufuna kuwongolera mtundu wa zovala zanu.Lembani moona mtima momwe mungathere.Kumbukirani, ndi bwino kupeputsa mapindu anu ndi kudabwa mosangalala kusiyana ndi kulingalira luso lanu ndi kukhumudwa.Makamaka, madera otsatirawa ayenera kuganiziridwa: chidule cha akuluakulu.Chidule chachidule ndi kufotokozera za zomwe kampani ikufuna komanso mapulani amtsogolo, komanso njira yokopa osunga ndalama.Izi ndizofunikira kwa mabizinesi onse, koma makamaka mumakampani opanga zovala, zomwe nthawi zambiri zimafunikira ndalama zakunja.Kufotokozera za kampani.Kufotokozera kwa kampani kumapangitsa anthu kudziwa kuti zovala zanu ndi zotani, zomwe zimakusiyanitsani ndi omwe akupikisana nawo, komanso msika womwe mukufuna kukhalamo.
Kugwira ntchito movomerezeka, kulembetsa kampaniyo, kupanga logo yamtundu, ndikulembetsa chizindikirocho.
4. Pangani zogulitsa zanu.
(1), kulemba, ndi makampani opanga zovala ndi chitukuko, amapanga zitsanzo zingapo, ndiyeno mumapita kukasankha malonda, kuyitanitsa katundu wina, ndi chiphaso chanu cholembetsa chizindikiro, kopi yachiphaso cha bizinesi, satifiketi yolembetsa msonkho. , satifiketi yamakhodi a bungwe ndi zolemba zina zonse zimayendetsedwa ndi kampani yopanga.
(2), kupanga kwawo, izi ndizovuta kwambiri, olemba ganyu, opanga mbale, kutembenuka, komanso amakhudzidwa ndi nsalu, zipangizo, kupanga.Ubwino: kusinthasintha komanso kosavuta, kudziyimira pawokha kolimba.Zoipa: Kuwongolera kumakhala kovuta kwambiri ndipo ndalama zimakhala zazikulu
(3), gawo lawo lopanga, mtundu wonsewo.Njirayi tsopano ikugwiridwa ndi makampani ambiri akuluakulu
2. Dziwani pakupanga mawonekedwe amtundu:
1 Muyenera kukhala ndi dzina loyamba
Lembani nokha, kapena mugule.Pakalipano, zimakhala zovuta kwambiri kulembetsa zizindikiro, chifukwa pali mitundu yambiri ya zovala zolembedwera ndipo zikadali zowunikiridwa, ndipo sizingakhale zofanana.Mukapita kukagula chizindikiro, dzinalo silingakwaniritse zomwe mukufuna komanso zomwe mukufuna.Koma mwanjira iliyonse, muyenera kukhala ndi dzina lachidziwitso.
2.Muyenera kudziwa mtundu wa zovala zomwe zomwe muli nazo komanso kufunitsitsa kwanu ndizoyenera, zovala zachimuna?Zovala za akazi?Zovala za ana?Zovala zamkati?Zotengera zaka mkati mwa kavalidwe ka akazi?Pa mtengo wanji?Pokhapokha popanga izi momveka bwino mungathe kupanga gulu lochokera pa izi, ndipo dzina lachizindikiro pamwambapa liri ndi zambiri zokhudzana ndi gulu la zovala.
3.Muyenera kudziwa momwe mungagwiritsire ntchito, ndiko kuti, kudzera munjira zomwe mukufuna kugulitsa zovala.Munati kupanga mtundu wa zovala, ndidaletsa malonda, Ali wholesale, chifukwa wholesale ndi kugulitsa zovala, sangatchulidwe mtundu.Kodi mumatenga wothandizila wachikhalidwe, franchise system, kapena onse odziyendetsa okha, kapena njira yodziwika bwino ya anzanu (yofanana ndi mabizinesi am'mbuyomu), kapena mumatsegula nsanja ya e-commerce.Kumbukirani, musalole kuti akatswiri akupusitseni, pali zabwino ndi zoyipa panjira iliyonse, ndipo mutha kusankha yomwe imagwira ntchito bwino pazomwe muli nazo.Ngati mukufuna, nditha kukambirana zabwino ndi zoyipa zamtundu uliwonse wanjira.
4. Pangani gulu lokonzekera bwino.Ndi mankhwala abwino, mtundu wanu ndi 70% wopambana.Zomwe zimatchedwa kuti zabwino zimagwirizana ndi zochitika zodziwika bwino, zimakhala ndi kalembedwe ndi makhalidwe awo odziwikiratu, zabwino komanso zotsika mtengo, komanso mpikisano wamphamvu.Osamvera wotsatsa kapena mlangizi waukadaulo yemwe angakuuzeni kuti apeza njira yogulitsira malonda aliwonse.Koma kumbukirani, ndi msika, kasitomala, wogula, osati wotsatsa kapena wothandizira amene pamapeto pake amasankha zomwe malonda anu ndi a.Ndine maziko malonda malonda, mankhwala ali ndi zinachitikira Sitidzaiwala, palibe mankhwala abwino, lilime lanu yaitali duwa sangathe kugulitsa, ngakhale mutakhala mwayi kwa funde loyamba la makasitomala, simungathe kutha.Monga ndanenera kale, ngati mankhwalawo ndi abwino kwambiri, mtundu wanu udzakhala wopambana 70%, kumbali ina, kumayambiriro, muyenera kuyika 70% yazinthu zomwe zili muzogulitsa kuti mutsimikizire mpikisano wa malonda.
4.Khalani gulu la ntchito zotsatsa malonda malinga ndi chitsanzo cha njira ndi malo ogulitsa.
5.Ulalo uliwonse ndi dipatimenti ziyenera kukhala ndi ndondomeko ndi ndondomeko yoyenera zomwe zilipo kale musanayambe, ndikupanga ndondomeko ya bajeti ndi chitukuko.
6.Kukhala ndi ndalama mosalekeza ndikusunga ndalama, musaganize zopanga ndalama mwachangu, chizindikirocho ndi sitepe ndi sitepe.
7.Kupanga njira yabwino komanso yopindulitsa yogulitsa malonda.Musamayembekezere kudalira ndalama za kasitomala kuyendetsa mtunduwo.Ndipotu, kasitomala akuyang'ananso njira zogwiritsira ntchito chuma cha kampani yamtundu kuti atsegule sitolo ndi kuchepetsa chiopsezo.
8.Mwachidule, zikutanthauza ndalama, ukatswiri, ndi kuleza mtima.Kupanga mtundu wa zovala ndi cholinga chachikulu, ndondomeko yatsatanetsatane yogwiritsira ntchito, mawu ochepa sangakhale omveka, ngakhale kukonzekera, koma ndi nzeru ndi thukuta.
Wopanga Siyinghongali ndi zaka 15 muzovala, kupereka katundu kwa zikwi makumi ogula, kuthandizira ogula mtundu akukula, ndikukhulupirira kuti tikhoza kukupatsani zabwino.zochitika zamabizinesi, kutukuka kwa anthu onse ndi kupita patsogolo!
Nthawi yotumiza: Dec-19-2023
