Choyamba, panganizovala zanukampani yomwe mungachite izi:
1. Choyamba, muyenera kusankha zomwe mukufuna kuti mupange mawonekedwe anu a zovala (zovala za amuna kapena akazi, zoyenera gulu la anthu, zoyenera khamu la anthu, chifukwa kuti mupange mawonekedwe a zovala, simungachite aliyense woyenera kuvala zovala, tsopano zovala ziyenera kukhala zenizeni, ndiko kuti, mawonekedwe a mawonekedwe ndi omveka bwino. Mtundu wabwino uyenera kupatsa anthu mawonekedwe omveka bwino azinthu akangotchulidwa, monga Annunciation bird to people ndi suti yapamwamba komanso yomasuka, Shanshan to people ndi suti yachikhalidwe, mimbulu isanu ndi iwiri kwa anthu ndi majekete, nyama zisanu ndi zinayi kwa anthu ndi akatswiri mu mathalauza. Ogwira ntchito m'makolala oyera amapatsa anthu zovala zapamwamba za akazi, ndi zina zotero. Mtundu wanu umafunikanso mawonekedwe.
2. Kachiwiri, ndikufuna kudziwa momwe munthuyo amamvetsetsa lingaliro la "mtundu". Malinga ndi kumvetsetsa kwanga, kunena zoona, pali gulu la akatswiri ogwira ntchito, chithunzi chogwirizana, mawonekedwe omveka bwino azinthu ndi malo ake, komanso masitolo osachepera awiri kapena kuposerapo (kapena ntchito yokhazikika pa nsanja ya e-commerce). Ngati mungotsegula sitolo, ngakhale pali chikwangwani, ikhoza kutchedwa sitolo yogulitsa zovala, osati mtundu.
3. Khazikitsani dongosolo la bizinesi lolimba komanso lomveka bwino. Dongosolo lanu la bizinesi liyenera kufotokoza momwe mukufunira kuyendetsa mtundu wa zovala zanu. Lembani moyenera momwe mungathere. Kumbukirani, ndi bwino kuchepetsa phindu lanu ndikudabwa mosangalala kuposa kungoganizira kwambiri luso lanu ndikukhumudwa. Makamaka, madera otsatirawa ayenera kuganiziridwa: chidule cha mkulu. Chidule cha mkulu ndi kufotokozera cholinga cha kampani komanso mapulani amtsogolo, komanso njira yokopera omwe angakhale osunga ndalama. Izi ndizofunikira pamabizinesi onse, koma makamaka m'makampani opanga zovala, omwe nthawi zambiri amafuna ndalama zakunja. Kufotokozera kampani. Kufotokozera kampani kumalola anthu kudziwa mtundu wa zovala zanu, zomwe zimakusiyanitsani ndi omwe akupikisana nawo, komanso msika womwe mukufuna kukhalamo.
Kukhazikitsa ntchito mwalamulo, kulembetsa kampaniyo, kupanga chizindikiro cha kampani, ndikulembetsa chizindikiro cha kampani.
4. Pangani zinthu zanu.
(1), kulemba zilembo, ndi makampani ena opanga ndi kupanga zovala, amapanga zitsanzo zingapo, kenako mumasankha chinthucho, kuyitanitsa katundu wina, ndi satifiketi yanu yolembetsa chizindikiro cha bizinesi, kopi ya layisensi ya bizinesi, satifiketi yolembetsa msonkho, satifiketi ya code ya bungwe ndi zikalata zina zonse zimayendetsedwa ndi kampani yopanga.
(2), kupanga kwawo, izi ndi zovuta kwambiri, lembani opanga, opanga mbale, kutembenuza, komanso kutenga nawo mbali mu nsalu, zowonjezera, kupanga. Ubwino: wosinthasintha komanso wosavuta, wodziyimira pawokha wamphamvu. Zoyipa: Kasamalidwe ka zinthu ndi kovuta kwambiri ndipo ndalama zomwe zimayikidwa zimakhala zazikulu
(3), gawo lawo lopanga, gawo lonse la kampani. Njira iyi tsopano ikutsatiridwa ndi makampani ambiri akuluakulu.
2. Chidziwitso pakupanga ntchito ya kampani:
1 Choyamba muyenera kukhala ndi dzina la kampani
Dzilembetseni nokha, kapena gulani imodzi. Pakadali pano, zimakhala zovuta kwambiri kulembetsa zizindikiro za malonda, chifukwa pali mitundu yambiri ya zovala yolembetsedwa ndipo ikuwunikidwabe, ndipo sizingafanane. Ngati mupita kukagula chizindikiro cha malonda, dzinalo silingakwaniritse zosowa zanu komanso chilakolako chanu. Koma mwanjira iliyonse, muyenera kukhala ndi dzina la malonda.
2. Muyenera kusankha mtundu wa zovala zomwe muli nazo komanso zomwe mukufuna kuti zovala zanu zikhale zoyenera kwambiri, zovala za amuna?Zovala za akaziZovala za ana? Zovala zamkati zapakhomo? Zokonda zaka mkati mwa diresi la akazi? Pamtengo wotani? Pokhapokha mutazifotokoza bwino ndi pomwe mungapange gulu logwirizana ndi izi, ndipo dzina la chizindikiro pamwambapa likugwirizana kwambiri ndi gulu la zovala.
3. Muyenera kudziwa njira yogwiritsira ntchito, kutanthauza kuti, kudzera mu njira zomwe mukufuna kugulitsa zovala. Munati mugulitse mtundu wa zovala, ndachotsa njira yogulitsa, Ali wholesale, chifukwa wholesale ndi kugulitsa zovala, sizingatchedwe mtundu. Kodi mumagwiritsa ntchito wothandizira wachikhalidwe, njira ya franchise, kapena zonse zodziyendetsa nokha, kapena njira yotchuka yogwirizana nayo (yofanana ndi mgwirizano wakale), kapena gwiritsani ntchito nsanja yotsegulira e-commerce. Kumbukirani, musalole akatswiri kukupusitsani, pali zabwino ndi zoyipa zodziwikiratu pa mtundu uliwonse wa njira, ndipo mutha kusankha imodzi yokha yomwe imagwira ntchito bwino pazinthu zomwe muli nazo. Ngati mukufuna, nditha kukambirana zabwino ndi zoyipa za mtundu uliwonse wa njira.
4. Pangani gulu labwino lopanga zinthu. Ndi chinthu chabwino, mtundu wanu umakhala wopambana 70%. Zinthu zomwe zimatchedwa zabwino zimagwirizana ndi zomwe anthu ambiri amakonda, zimakhala ndi kalembedwe ndi makhalidwe awoawo, zabwino komanso zotsika mtengo, komanso mpikisano wamphamvu. Musamvere katswiri wamalonda kapena katswiri yemwe angakuuzeni kuti apeza njira yogulitsira chinthu chilichonse. Koma kumbukirani, ndi msika, kasitomala, ogula, osati wogulitsa kapena mlangizi amene pamapeto pake amasankha chomwe chinthu chanu chili. Ine ndine katswiri wa malonda a zovala, chinthucho chili ndi chochitika chosaiwalika, palibe zinthu zabwino, lilime lanu lalitali silingathe kugulitsa, ngakhale mutapeza mwayi kwa makasitomala oyamba, simungathe kukhalapo kwamuyaya. Monga ndidanenera kale, ngati chinthucho chili chabwino kwambiri, mtundu wanu udzakhala wopambana 70%, kumbali ina, pachiyambi, muyenera kuyika 70% ya zinthu zomwe zili mu chinthucho kuti muwonetsetse kuti chinthucho chikugwirizana.
4. Khazikitsani gulu loyendetsa malonda motsatira chitsanzo cha njira ndi malo a malonda.
5. Chigawo chilichonse cholumikizira ndi dipatimenti chiyenera kukhala ndi dongosolo ndi mapulani oyenera zinthu zomwe muli nazo musanayambe, ndikupanga bajeti ndi dongosolo lachitukuko.
6. Kuti mupitirize kuyika ndalama zanu ndikupitilizabe kugwira ntchito, musaganize zopeza ndalama mwachangu, kampani yanu ikupita patsogolo pang'onopang'ono.
7. Pangani njira yotsatsira malonda yoyenera komanso yopindulitsa onse awiri. Musayembekezere kudalira ndalama za kasitomala kuti ayendetse bizinesiyo. Ndipotu, kasitomala akufunafunanso njira zogwiritsira ntchito chuma cha kampaniyi kuti atsegule sitolo ndikuchepetsa chiopsezo.
8. Mwachidule, zikutanthauza ndalama, ukatswiri, ndi kuleza mtima. Kupanga mtundu wa zovala ndi cholinga chachikulu, njira yogwirira ntchito mwatsatanetsatane, mawu ochepa sangamveke bwino, osati kukonzekera, koma ndi nzeru ndi thukuta.
Wopanga Siyinghongali ndi zaka 15 zogwira ntchito yogulitsa zovala, kupereka katundu kwa ogula zikwizikwi, kuthandiza ogula kukula kwa mtundu wawo, ndikukhulupirira kuti tikhoza kukupatsani zabwino.chidziwitso cha bizinesi, chitukuko cha anthu onse ndi kupita patsogolo!
Nthawi yotumizira: Disembala-19-2023
